Marketing foundation Assignment Example | Topics and Well Written Essays - 1000 words

Marketing foundation - Assignment Example Besides this, the product will be launched in the consumer market which will have to displayed and presented differently if it were to target the construction companies. The product’s packaging and display will be altered as per the consumers’ requirements. As there is a need for separate shower flooring which does not need to be cleaned every now and then and which does not make moulds in the ground because of water, Reece Company is giving the market a one-time solution for moulds in the shower place. Because of constant contact with water, mould is one of the biggest concerns of the consumers. Therefore, the new shower flooring must be of a premium quality. The tiles must allow easy flow of water and do not let water to accumulate on the floor. The new unique shower floor makes the water flow easier which makes it convenient for cleaning and drying it because of which, the possibility of moulds growing on the floor is minimized to the least level. A cushion layer is placed between the base and the surface which acts as a conductor of heat which prevents the tiles from getting cold. The new shower floor will be available in both small sizes and large sizes with the smallest being a standard of 8 x 10 inches, the medium size of 12 x 12 inches and the largest size of an 12 x 36 inch slab. As the product will be sold directly to the end consumer, all sizes will come in a standard pack of 10 tiles. The new shower will be called SmartSwash. The brand will be promoted in the target segment of 30 – 40 age groups who are most eligible to buy new homes or are receptive to the idea of renovation with the benefits offered by SmartSwash. After the sales, Reece Company’s outlet will arrange for transport for large customers. A supervisor who will guide the workers through with the installation will be sent to every customer. Besides

Globalisation of Markets Essay Example | Topics and Well Written Essays - 2750 words

Globalisation of Markets - Essay Example Globalisation of Markets Levitt’s research relies on secondary data, observation and statistical evidence pertaining to the globalisation of markets via technological innovation and the emergence of global products. He does not define his research strategy, nor does he clearly specify his data sources. This, however, does not detract from the value of his study as what emerges is a highly valuable and well-articulated explanation of an emergent market phenomenon. Levitt concludes that the world has become flat and that corporate entities must tailor their marketing strategies for greater consistency with this new reality. As he contends, the flattening of the world/globalisation, has led to the evolution of the global consumer, with the implication being that consumer preferences are no longer determined by geography and culture. In addition, emergent technologies have transformed economic realities in such a way that national borders are increasingly porous, thereby facilitating the transnational flow of goods and services. It is contingent upon companies to address the new reality, as accurately described and defined by Levitt, if they are to remain competitive within the parameters of a globalised economy while, at the same time, exploit the economic potentials of this reality. Levitt’s article, as may have been deduced from the preceding, emerges as a definitive introduction to globalisation and its impact on international business operations. Levitt provides a precise and concise definition and discussion of this new reality, alongside a prescript for business and marketing strategies therein.